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Pushing New Frontiers

Pushing New Frontiers

15 March, 2016

Sunny Tan has built a formidable business as a leading manufacturer of industrial adhesive, sealant and coating products which grew from strength to strength for nearly four decades. The enterprising and dynamic R&D Director and CEO of Chemibond Enterprise Sdn Bhd has no qualms about empowering young people to start businesses without the usual downsides. In this issue of Top 10 of Asia, Tan talks about his business and how young entrepreneurs can benefit from his experience and what he is doing.

Talking to Sunny Tan, the founder, R&D Director and CEO of Chemibond Enterprise Sdn Bhd (Chemibond), you will gain new respect for the humble glue. “It is a remarkably versatile product that bonds crucial parts together to make products that solve problems,” he says. Chemibond’s adhesive and coating products are used across all industries by both local and globally-renowned brands, such as Rentokil in their highly-effective non-toxic pest control glue board, Ekowood in their laminated wood flooring and Proton in their Wira and Preve dashboards. Their agriculture adhesive spray is a hit with the Malaysia Palm Oil Board, helping to control pests in many oil palm plantations. “We have more than 400 products, some exported by container loads to over 2,000 customers in countries like India, the U.S., China, Singapore, Australia, the Middle East and more,” says Tan, who oversees over 70 workers in both his Petaling Jaya head office and Puchong plant in the state of Selangor.

An inventor and formulator at heart, Tan is happiest when being tasked to solve complex problems and bringing in innovative products to our shores. Many hours are spent in his oasis of a roof top garden, improving on his eco-friendly agriculture insect repellent cum natural fertiliser, NR4. The unique formula helped his dying plants get a new lease of life and today, his garden boasts of some of the most luscious kangkung leaves, pumpkins and beans you’ve ever seen. At the same time, he is passionate about helping young entrepreneurs kick-start their own businesses even if they are strapped for cash.

“The best business is one that you can start right away, without having to worry about having a large capital outlay, importing the products, finding a place to store the inventory or even delivering the product to customers. We offer great products for young entrepreneurs to sell at high margins with no minimum purchase quantity required,” says Tan. “This is business at its purest and most simple.”

When customers come to you, looking for something no one else can offer, that’s truly the best place for any entrepreneur to be.

The first revolutionary product is the FDA-approved Arirang ION multi-ionizer. It transforms normal tap water into ionized water which is free from odour, chemicals and 99.99% of harmful bacteria. Arirang ION multi-ionizer, which comes in different models for the shower, sink head, wash basin and beauty salon, requires no maintenance and costs about 12 times less and is so much more smaller than the other water ionizers in the market.

There’s also the Arirang ION water toothpick, which is a godsend to those who hate dental flossing. Unlike other water flossers in the market that run on motors and have water tanks that require refilling, Arirang ION water toothpick is attached directly to the tap faucet and requires no power outlet, recharging or refilling. “It’s a simple solution and the cheapest in the market,” declares Tan. Other products include the bamboo cloth that cleans effectively and is easy to wash, and a portable laser therapy unit that cleans the blood and helps rid the body of toxins.

Tan personally vets through the products he discovers in trade exhibitions overseas and tries them out himself before deeming them suitable and needful in our local market. “You are basically benefiting from my industry knowledge and experience. Plus you are introducing healthful and affordable products that will improve the lives of your customers,” adds the sprightly yoga practitioner who also regularly lifts weights at the gym.

As the default go-to guy for people seeking for solutions throughout the years, Tan has this to say, “When customers come to you, looking for something no one else can offer, that’s truly the best place for any entrepreneur to be.”

Issue 11/2016

Riding Into the Next Mega Success

The Leading Businesswomen of Thailand