Co-founders of Monogic – Kieran Gibb & Alexandra Leung
The way businesses connect with their customers has evolved with the times. Traditional marketing has digressed to allow for the introduction of a new face to the business. The internet has opened up a completely new market. Digital marketing has become the standard for a successful business, as many have begun to rely on online platforms to increase the result in awareness and revenue. However, 2020 was a year full of challenges with the arrival of the pandemic. The COVID-19 epidemic has wreaked havoc on Hong Kong’s economy, where the Hong Kong government initially barred people from dining in restaurants, driving multiple restaurants into financial ruin, consequently, putting strain on the city’s once-vibrant restaurant business.
In the wake of the COVID-19 pandemic, two Hong Kongers, passionate about food and beverage (F&B) and marketing, felt a sense of duty to protect the industry they so deeply love and decided to utilize their entrepreneurial expertise to help promote Hong Kong’s enigmatic dining scene.
Monogic, the result of an undying passion for food and beverage, is an industry-specialist marketing consulting agency based in Hong Kong and London. Monogic has driven Hong Kong’s long traditionally-run industry an overdue digital drive. Employing data-driven and digitally-focused marketing strategies and leveraging the ability to quantify returns on investment, Monogic is a juggernaut. The name stands firm with its ethos, a hybrid of “mono” and “logic”, representing “working as one” and “using data to develop effective digital marketing solutions” respectively.
Since its founding in 2020, Monogic has assisted over 70 food and beverage brands. Monogic is currently a leading food & beverages marketing consultancy, based in Hong Kong and London, and is also the only marketing agency in Hong Kong offering full-service digital, social media, and public relations services with a specialisation in restaurants and bars. The team values all of its clients and it’s easy to get in touch with them via website or email. The food and beverage industry is unique, marketing and communication strategies can be completely different to other industries, with a strong portfolio in the F&B industry, Monogic’s team can connect their clients with the “restaurant language”, as they are truly passionate about the food and beverages industry.
Monogic’s Diverse and Focused Marketing Team
Monogic is run by former in-house marketing experts from prominent F&B and restaurant groups in Hong Kong, hailing from groups such as Maximal Concepts, Lubuds Group, and JIA Group.
The co-founders are JIA Group’s former in-house digital marketer Alexandra Leung & ex-SaaS marketer Kieran Gibb, who come together to bring in-house restaurant marketing expertise, with a fresh new data-oriented perspective. The team is composed of former marketers of leading restaurant groups, and former media editors in some of Hong Kong F&B’s most recognisable publications. Monogic delivers complete, end-to-end marketing solutions for restaurants and other food and beverage enterprises. Being data-focused, Monogic also finds its strength in being able to identify which marketing channels are driving reservations, which marketing campaigns are driving online revenue, and more, providing a traditionally-minded industry with incredible new insights.
One of the biggest successful reasons is, the two founders are dedicated to serving the only industry that they are passionate about, the food and beverages industry. Kieran and Alexandra founded Monogic and today the company strides closer to leading names in the industry. One to watch.
The Enigmatic Founders
Kieran and Alexandra are the dynamic duo, the marketing powerhouse of Monogic. Not ones to leave any task incomplete, they insist to get stuck in and are actively involved in each and every project that comes through Monogic – whether it’s social media, digital marketing, PR, data capture initiatives, or reporting and analytics. Each coming from agencies themselves, and with the team working in-house at renowned restaurant groups, their digital marketing expertise can get your hands on the latest digital marketing trends to help increase audience engagement for your business.
Alexandra is a leading social media and digital marketing expert, with over 5 years of experience managing and strategizing social media accounts for businesses. Alexandra Leung and Kieran have worked with over 70 F&B brands. Starting at global PR agencies and Hong Kong’s leading hospitality group, JIA Group, Alexandra has worked with Michelin-starred restaurants as well as individual concepts, she gathered solid experiences in F&B that serve as the prime factor to frame excellent digital marketing, PR, and social media strategies. Alexandra completed her graduation from the School of Communications at Hong Kong Baptist University and her digital, social media and communications strategies play a vital role in improving the food and beverages businesses.
From London to Hong Kong, Kieran Gibb deals with data and technology, he carries out digital campaigns generating genuine leads for your business. He has excellent expertise in handling restaurant marketing campaigns that helps the restaurants to stay ahead in the competition. Kieran brings data and technology talents to bear on behalf of the clients he works for, delivering strong digital campaigns that generate measurable results. Kieran’s unique expertise in restaurant marketing is unmatched. He started his career in data management before digital marketing SaaS products at a social media platform.
Being inspired by the data available when marketing and analysing digital products, Kieran applied this knowledge to offline businesses such as restaurants, to attribute marketing ROI and optimize marketing initiatives, combining online analytics with traditional methods for unprecedented results.
“Gather data. Imagine your business is an image, and each data point is a pixel. The more pixels you have, the better you can see the image. The same is true for businesses. The more data points you can measure, the clearer you’re going to be able to see how your business is working and identify any weaknesses.”, Kieran tells of his marketing mentality.
Contact
Monogic refuses to provide cookie-cutter methods for their clients, creating bespoke service packages for each client individually. The Monogic team first understands the client’s needs, identifies problems, and provides the best marketing & communications solutions.
Visit Monogic official website: https://www.monogic.co to learn more about tailor-made marketing, PR, and social media services. Monogic is based in Hong Kong and London and assists F&B businesses around the world.