In a business world of intense challenges and immense globalisation, Dato’ Sri Nazeri Omar, President of RF3 World is known for his remarkable journey from humble beginnings to becoming a powerhouse in the cosmetics and health product industry. His story is one of resilience, vision and unwavering dedication in the pursuit of entrepreneurial achievements and excellence. In a recent interview with Top 10 of Asia, the enterprising visionary talks about his path to success, the challenges he overcame and his impact as a leader driving RF3 World’s expansion across continents. The life of Nazeri is about inspiration and visionary entrepreneurship, exemplifying the spirit of perseverance while affording opportunities for others to become successful in the world of commerce.
Dato’ Sri Nazeri bin Omar, the President of RF3 World, hails from the modest state of Pahang, a state located on the east coast of Peninsular Malaysia. His journey from a small town to becoming a global entrepreneur is an inspiring tale of resilience and determination. Growing up, Nazeri faced financial hardships, and after completing his Sijil Pelajaran Malaysia (SPM) exam, university seemed like a distant dream. Despite his desire to continue his education, he had to start working to support himself. His first job in his hometown eventually led him to Kuala Lumpur, where he embraced a new life filled with opportunities and lessons. This move marked the beginning of his journey toward becoming one of Malaysia’s prominent business leaders.
Dato’ Sri Nazeri quickly realised that making connections was essential to building a successful career and achieving financial independence. His first significant role was as an insurance agent, a job that allowed him to develop essential skills in marketing, communication and self-presentation. His natural drive for improvement helped him advance to a managerial position within just two years. In this new role, he learned the responsibilities of leadership, managing a team and ensuring smooth operations. However, Nazeri had grander dreams and wanted to create something larger. His ambition led him to leave his stable job to explore new opportunities, despite knowing it could mean financial hardship.
Although he initially struggled to make ends meet with part-time jobs, his experiences as an insurance agent had prepared him well. He had developed excellent people skills and understood the value of building relationships, which were vital for his subsequent career moves. Armed with determination and a desire to change his circumstances, Nazeri began exploring the world of networking. “In life one has to make choices,” says Nazeri. “You can change for the better if you’re determined enough.” Slowly, he built a foundation that would later support his entrepreneurial ventures.
Nazeri’s passion for entrepreneurship grew as he continued networking and observing successful individuals. Driven by a love for challenges and a positive outlook, he firmly believed that kindness was the key to establishing trust and success. “Trust can be built if people are kind to one another,” he emphasises, often advising people that seeing others thrive should be a source of inspiration rather than jealousy. Nazeri’s openness to learning and his genuine excitement for others’ successes helped him foster relationships that would later become invaluable.
Before launching his own ventures, Nazeri took the time to gain knowledge from various industries. “I believe that observation and preparation are essential before one embarks on any endeavour,” says Nazeri. His meticulous attention to detail and willingness to seek inspiration from those around him set the groundwork for his success.
Dato’ Sri Nazeri’s next venture led him into the import-export industry, where he faced some of the most challenging experiences of his life. Entering this competitive field required resilience, confidence, and a strong belief in himself. Despite the obstacles he encountered, Nazeri remained committed to his goals, refusing to give up in the face of adversity. “I’m a person who would never give up just because of initial obstacles,” he shares, emphasising his relentless work ethic.
Throughout this time, he drew strength from his family’s unwavering support and his faith, which helped him remain focused on his vision. His perseverance paid off, and he eventually overcame these challenges, emerging stronger and more prepared for the next phase of his journey.
After gaining valuable experience in the import-export industry, Nazeri decided to explore new areas by becoming a contractor. Although he found the work rewarding, he realised he performed better independently than in partnerships. “That’s why I venture into business on my own, ultimately launching my first entrepreneurial endeavour in the cosmetics and health product industry,” says Nazeri.
Dato’ Sri Nazeri founded RF3 World and introduced his first products, Firmax3 and O2Max3, both of which utilised advanced nanotechnology. He meticulously researched market demands and trends, understanding that high-quality ingredients would set his products apart. “Nanotechnology enables rapid absorption into the bloodstream, providing immediate benefits such as anti-aging, skin brightening, and plumping effects,” he explains. “By incorporating premium ingredients like vitamin A palmitate, hydrolysed soy protein, apple stem cells, and eurycoma longifolia (tongkat ali), our products offer unique, health-boosting properties.”
The business quickly gained traction, and Nazeri’s hard work in learning marketing techniques paid off as RF3 World expanded. His dedication to quality and innovation led to the KPDNKK certification, a certification given by the Ministry of Domestic Trade, Cooperatives and Consumerism, Malaysia. This further solidified his brand’s reputation. As RF3 World grew, he opened a channel for others to earn income, with 380 stockists joining within the first year. This milestone signalled RF3 World’s arrival on the global stage.
For Nazeri, building a trusted reputation for RF3 World in Malaysia is essential before expanding internationally. “When people are happy with us, they’ll talk about us,” he says, underscoring his emphasis on customer satisfaction. After establishing a solid foundation in Malaysia, he took his first step abroad by entering the Thai market. Although challenging, the Thai venture was a success, with over 500 stockists within two years, thanks to positive consumer feedback.
Encouraged by this success, Nazeri set his sights on other Asian countries, including Singapore, Indonesia, the Philippines, Vietnam, Cambodia, Myanmar, and Laos. “RF3 World now operates more than five companies in each of these nations,” he explains. This expansion into multiple continents, including Asia, Africa, and America, has cemented RF3 World’s position as a global player in the cosmetics and wellness industry.
Nazeri’s leadership style is hands-on and meticulous. He remains involved in every stage of the business, ensuring that his products and processes align with his high standards. “I believe with good leadership comes a strong foundation,” he explains, emphasising the importance of commitment in building a successful company. His dedication often means sacrificing time with his family, but he remains focused on his vision for RF3 World.
His tireless work has borne fruit, with RF3 World now proudly operating 12 main branches across Malaysia and establishing a presence in over 80 cities worldwide. Under his visionary leadership, RF3 World has also expanded its wings, creating a diversified group of companies that includes RF3 Development Sdn. Bhd., RF3 Petroleum Sdn. Bhd., RF3 Entertainment Sdn. Bhd., and RF3 Agriculture Sdn. Bhd. His journey serves as a testament to the power of perseverance, resilience, and the belief that “if there’s a will, there’s always a way.”
Nazeri’s story is a beacon of hope for aspiring entrepreneurs. His rise from humble beginnings to leading a global company shows that success is attainable with hard work, determination and the courage to take risks. “What defines us is not that we never failed but on how well we rise after falling,” he says, emphasising the importance of resilience. Nazeri also believes in prioritising mental health, advocating for courage in the face of fear. “Better to do it scared rather than be scared and do nothing,” he advises.
Today, Dato’ Sri Nazeri Omar stands as a leader who continues to inspire others through his values and commitment to excellence, enlarging the circle of successful entrepreneurs he is creating. His journey reminds us that dreams can be achieved, no matter the starting point, and that true success is about lifting others along the way.