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Beautiful from Head to Toe

by | Jan 23, 2024 | Enterprises | 0 comments

EMAX Beauté International Sdn Bhd, a prominent beauty and skincare brand in Malaysia, has established itself as a one-stop destination for head-to-toe beauty services. In a recent interview with Top 10 of Asia, Wilson Lee, the CEO of EMAX Beauté shares valuable insights into the company’s journey, its success factors and the vision for the future. Wilson has led the company to become a prominent beauty and skincare brand in Malaysia through his vision and commitment to innovation. With a comprehensive range of services and a focus on addressing industry demands, EMAX Beauté has set itself apart as a one-stop destination for all beauty needs, propelling the company’s success and paving the way for future expansion.

Wilson Lee embarked on his professional journey after completing his education at First City University College. He started his career as a Marketing Executive at Pets World, where he gained valuable expertise and experience. However, he found his true passion at EMAX Beauté International, where he has devoted the last eight and a half years of his career with unwavering commitment. Through his hard work and dedication, Wilson has recently attained the esteemed role of CEO, leading the company to achieve greater success.

Emax Beauté was established on the back of an unfulfilled niche in the market. “We identified a need for comprehensive beauty retail services and essential skincare products that perfectly complemented the treatments. Our aim was to address existing demands by providing innovative solutions and solving existing problems in the industry,” says Wilson. 

Wilson attributes the success of EMAX Beauté to several important factors. Firstly, effective leadership plays a crucial role, as I carefully choose and place individuals in positions that align with their skills and potential.  Secondly, the company’s focus on organisation and strategy has been instrumental in achievements,” says Wilson. “We have also developed a systematic approach that ensures a smooth flow of operations from customers to brands.”

“We take pride in our four distinct brands. Our first two brands, Beauté Library and Venusde, specialise in beauty services such as facials and non-invasive laser treatments. Venusde goes a step further by also providing scalp care therapy and hair growth treatments. Curvena, on the other hand, is dedicated to slimming and wellness, focusing on achieving healthy curves, effective weight loss management and treatments tailored specifically for women. Lastly, B+ Clinic represents our recent expansion into the aesthetics industry, where we offer cutting-edge treatments including fillers, botox, platelet rich plasma and thread lifts,” Wilson continues.

Wilson’s management and leadership styles can be characterised as visionary, democratic and transformational. “I present a compelling company vision that inspires and aligns with the personal and career aspirations of my staff,” says Wilson who approaches his responsibilities with objectivity and a strong focus on achieving results. “One of my notable strengths is strategic risk-taking, where I carefully evaluate the potential advantages and disadvantages of a decision while having contingency plans in place. This approach enables me to take calculated risks that have a higher likelihood of leading to success.”

When asked how Wilson balances his professional and personal life, he says,  “I conduct monthly resets, re-evaluate my way of life and adapt to evolving priorities. Effective time management is crucial, and I dedicate time each Sunday to plan my week meticulously. During the holiday season, I prioritise spending quality time with my children, while the remaining time is dedicated to driving the business forward. Weekends are sacred for me and I make a conscious effort to devote them to my family.”  

For young people embarking on their business journey, he says, “Do not fear the possibility of burnout. It is important to push yourself beyond your comfort zone to understand your limits. Hence, you will gain valuable insights that will help you strike a balance between work and play effectively. Embrace the process, have faith in yourself and trust that even when things don’t go as planned, it is part of your journey towards success.”

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