The standard of beauty is defined and measured differently by various countries and cultures. This has driven cosmetic companies worldwide to focus on quality products in order to meet the needs of individuals. In a recent interview with Top 10 of Malaysia, Yoyo Li, the dynamic founder of PQ Cosmetics Sdn Bhd speaks about her company’s goals, its various products and how the company strives to manufacture only high quality products with the best ingredients found worldwide.
Born in an affluent family in Shandong province to parents who are business people, the spirit of entrepreneurship has been cultivated in Yoyo Li at a young age. “When I was residing in China, the country was experiencing its second wave of industrialization. Inspired by that, the desire of starting my own business grew,” reveals Li.
“The idea of setting up PQ Cosmetics came to me when I noticed that some cosmetic products such as bronzers are not well sought after in Asia. As such, I decided to come up with my own products that would be well accepted not only in Asian countries but also in the West,” shares Li.
Li established PQ Cosmetics in 2012 with the goal to create and provide cosmetic products which are suitable for Asian women. “The products will help accentuate the natural beauty of Asian women. Besides helping women become more beautiful, I also wanted to provide women who are housewives, opportunities to earn some extra income for their family,” says Li. “Women who are able to earn their own money are usually well respected and admired by their spouses and children.” Thus, PQ Cosmetics provides women flexible work hours based on their personal schedules and also mentors them to be successful agents of the company. “We provide training for the agents to empower them to market the products without any difficulty,” Li adds
PQ Cosmetics offers an array of products suitable for every woman’s personal preference. “In Western countries, the obsession with bronzers is a trend as every woman would want to have a healthy sun-kissed look. Women would go out for hours to tan and enjoy the warmth of the summer sunlight. On the contrary, a flawless fair complexion is the ultimate goal of looking beautiful in the East,” smiles Li. The CEO of PQ Cosmetics believes that in order for one to achieve a beautiful skin complexion, care from the inside out is important. “Beautiful skin begins by keeping skin pores clean and unclogged. Thus, every cosmetic line should produce its own face cleanser foam wash suitable to keep skin healthy. A face moisturizer gel is also vital to keep one’s skin supple. At PQ Cosmetics, we have a wide range of whitening products targeting different areas of the face and body. Besides, our slimming products work well for our customers too,” says Li with an unmistakable excitement in her voice.
Li also reveals the secret of PQ Cosmetics’ success. “The secret lies in the ingredients of our products. We source only the best ingredients from all around the world and never compromised on the quality. Simultaneously, the prices set are also reasonable and affordable in order to allow more customers to purchase them. At the moment, PQ Cosmetics also has a presence in Singapore, China, Australia, the United States, New Zealand and even France,” says Li who plans to network with more agents in the future and form collaborations with them.
Being a mother of 2 wonderful kids, Li ensures that there is a balance between her professional and personal life. “My family is the most important aspect of my life and they shower me with love and support for my career. I’m also deeply touched and encouraged by my team’s loyalty,” Li says gratefully. As a humble woman and a good boss, Li is always willing to listen and respond to the needs of her staff.
Li’s advice to young people who are just starting out in business is to put in hard work and dedication especially for the first few years of running the business. “Support from family is also very important as it is a source of encouragement and motivation for success,” says the charming Li.