Renowned for his unwavering dedication and innovative vision, Keda Z. Feng has become a global icon in the world of photography. In an exclusive interview with Top 10 of Asia, Keda reflects on his extraordinary journey—from modest beginnings to international recognition—and the core values that have shaped his success. With a passion for capturing life’s most cherished moments, his story is one of ambition, resilience, and a profound love for his craft.
Keda Z. Feng’s journey into photography began humbly in 2006 as an assistant to a professional photographer. With a clear vision and an unwavering commitment to his craft, he set his first milestone: to become a professional photographer within three months. True to his word, he achieved this goal and began taking on clients, quickly earning a reputation for his talent. Ambitious by nature, Keda’s next aspiration was to establish himself internationally within three years. His determination paid off as he became a household name, shooting over 400 clients in a single year.
Keda entered his first international competition in 2009, submitting 16 images. Eight of these won awards, with one earning first place. This pivotal moment propelled his career onto the global stage as his work was displayed in a US exhibition. The exposure garnered widespread recognition, invitations to speak at events such as a TED Talk in the Philippines, and a growing fan base. Reflecting on his journey, Keda remarked, “I felt very happy doing what I love, and that’s how I know I’m doing the right thing.”
In 2014, Keda founded Amazing Group, leveraging his Double Fellowship of Photography from the UK. Initially specialising in wedding photography, he opened his first branch in China. By 2017, Keda shifted his focus to family photography, inspired by the importance of preserving cherished memories. This led to the creation of Amazing Baby Studio, a subsidiary dedicated to capturing the joy and connection within families. “My family is my inspiration,” he shared, explaining how his personal experiences shaped the direction of his business.
Keda’s innovative studio design reflects his philosophy of creating a lively and welcoming environment for families, especially children. He hopes to enable families to share their joy and keep their memories alive through beautifully crafted photographs.
One of his most notable contributions to photography is the Amazing Time Machine, a tool designed to preserve fleeting moments of childhood. “It is truly a privilege for us to freeze the moments that parents can treasure for a lifetime,” Keda noted. Using AI technology, families can now capture and save memories conveniently from their own homes, a feature that proved invaluable during the COVID-19 pandemic when traditional photo shoots were restricted.
Keda’s unique marketing approach, combining business-to-business (B2B) and business-to-consumer (B2C) strategies, has driven impressive sales and solidified his position as an industry leader. His innovative products not only cater to his clients’ needs but also align with his mission of making memories accessible and lasting.
His leadership philosophy revolves around fostering a positive and vibrant workplace for both his team and clients. “Every click counts,” he emphasises, underscoring his commitment to quality over quantity. This dedication ensures that every photograph produced by his company meets the highest standards.
As he continues to innovate, Keda’s next project, “Happiness Earth,” aims to preserve memories digitally for future generations. He envisions expanding his business globally, reaching new markets and touching more lives. “Strong visions in life will help you keep going,” Keda advises young entrepreneurs, encapsulating his belief in the power of resilience and ambition. Keda Z. Feng’s remarkable journey from an assistant photographer to a global innovator exemplifies the power of passion, vision, and resilience. Through his work, he continues to inspire others to preserve life’s most precious moments and to chase their dreams relentlessly.