Hailing from Terengganu, 33-year-old Eriyca Baiduri is the successful founder of NOIR Health & Beauty Sdn Bhd, now one of the most established cosmetic companies in Malaysia. In a recent interview with Top 10 of Asia, the young and beautiful Eriyca talks about her inspiring journey from being a housewife to establishing a cosmetics company that earns millions.
Eriyca started a home-based business when she was a full-time housewife. “My intention was to help my husband and family gain financial stability,” says the founder whose passion lies in the beauty line.
When Eriyca first started launching NOIR’s products, she used her husband’s office as a temporary working spot before renting a shop when the business started to grow.
NOIR has now become one of Malaysia’s most successful multi-award-winning skincare brands. “I am blessed to have an amazing team and we were also honoured to get the chance to sponsor Malaysia’s most popular entertainment program, the 36th Anugerah Juara Lagu.”
When asked about her advice to budding entrepreneurs, Eriyca has this to say “It’s important to find something that really fuels your passion. I had it in my mind about what I could do to make people feel more beautiful and at the same time help women earn a living. That was my calling and I am having fun with what I’m currently doing. I love playing with makeup and beauty stuff so my job is a very fulfilling one.”