Social media is such a powerful tool in this era that it has become a global phenomenon. Engaging content created and posted by highly influential people on social media certainly does attract a lot of attention, regardless of whether it is fashion, beauty, lifestyle, food, travel or anything else. Social media influencers have definitely made an impact, so much so that their role as ‘influencers’ can no longer be overlooked. Here, Top 10 of Indonesia shares its pick of the top 10 social media influencers in Indonesia, one of the most populous countries in the world which is a global powerhouse for the use of social media.

Diana Rikasari

A blogger, entrepreneur and author, Diana has been active in the blogosphere since 2017 and has won several blog awards since then. She is passionate about fashion and has been appointed to become the brand ambassador of various local and international brands such as Coach and Revlon. She has also been included in a prestigious list of ‘Indonesia’s 100 Most Influential Youth’ and was awarded Top Fashion Influencer by Influence Asia.

Jenahara Nasution

Being born to famous Indonesian musician parents, Jenahara created a path of her own by capitalising her interest in art. Her first label was greatly accepted in Jakarta’s fashion industry so she created other premium lines that carry her signature look which is daring to be bold and modest at the same time. After 6 years since she launched her career, she has now become one of the most influential figures in Indonesia’s modest fashion industry, participating in fashion events nationwide and abroad.

Julia Veronica & Marius Tjenderasa

As food, travel and lifestyle bloggers based in Jakarta, their blog www.anakjajan.com was created in 2011 simply to document their hobby of going on food adventures and travelling to new places. Their blog is somewhat a diary focusing on food hunting and travelling. The husband and wife make a good team, with Marius Tjenderasa being the photographer and Julia Veronica being the editor, writer and occasional photographer.

Ria Miranda

Her name needs no introduction in the world of fashion in Indonesia, particularly in modest fashion. Upon graduating as a fashion designer, Ria Miranda became a stylist before slowly starting to venture into building her own brand targeted towards the Muslim market. Her self-named fashion brand is now loved by many stylish hijabis all over the country for modern pretty pastel outfits.

Shirin Al Athrus

With her modest fashion blogging, Shirin Al Athrus proves that age is just a number when it comes to having a huge influence in the world of social media. She is only 16 years young and is already almost reaching the 1 million followers mark on Instagram. She also has her own Youtube channel where she posts videos on fashion, beauty and lifestyle which also has quite a large following with almost 100,000 subscribers.

Nanda Arsyinta

This 20 year-old beauty Youtube vlogger is very popular in social media. Starting her Youtube channel in 2010, Nanda Arsyinta’s videos consistently rake in thousands of views with over a million subscribers. Her Youtube videos mainly focus on non-surgical facial beautification.  She is also popular on Instagram with over a million followers on her beauty-oriented Instagram page.

 Maria Selena

A native of Palembang, South Sumatera, Maria Selena commands a strong social media presence on Instagram and Facebook. She graduated with a degree majoring in Business from the Bandung Institute of Technology. She is a beauty pageant titleholder who was crowned Puteri Indonesia 2011 and represented her country in the Miss Universe 2012 pageant, managing to achieve Top 10 in Miss Universe for Best National Costume. She soon decided to join the Woman National Basketball League Indonesia having grown up as a basketball player. Her most recent work is with the Indonesian Basketball Association and INASGOC for the Asian Games 2018 in Palembang, Indonesia. She is also well known as an actress and TV presenter.

 Tiara Pangestika

Tiara Pangestika’s Twitter profile states that she is “an overthinker, naturally curious, and a type of person who gets excited over things easily.” The wife of another successful Indonesian Youtuber, Arief Muhammad, she has won the hearts of social media followers on her own. Although starting out by appearing in her husband’s Youtube channel, she branched out into her own channel and made her first video in 2015. Her Youtube channel offers a wide variety of videos from beauty tutorials to travel vlogs and have all garnered hundreds of thousands of views.

Jennifer Bachdim

Jennifer Bachdim wears many hats. She is a personal style blogger, fashion and beauty influencer, lifestyle and fitness blogger, and Youtube creator. Married to the famous footballer Irfan Bachdim, she juggles all this while being a wife and mother with two kids. She is passionate about fashion and beauty and likes to share mesmerizing pictures throughout the world on her social media. Her sophisticated and elegant style makes her stand out and she has worked with numerous international and national brands. Her website, Jenniferbachdim.com, is a daily fashion, beauty and lifestyle blog.

Abel Cantika

Abel Cantika is one of the most popular beauty vloggers in Indonesia. Her Youtube channel has garnered a total of almost 32 million views since its inception in December 2010. Her channel is informative and yet easy to understand for her one million Youtube subscribers who wish to learn beauty tips. She does other videos such as vlogs and Q&As. Last year, she was invited to be part of the New York Fashion Week for Runway to Sideway with Maybelline.