From hidden gems to world-famous destinations, these travel content creators are changing how we experience travel. Through their breathtaking visuals, heartfelt storytelling and insider travel tips, these creators bring their audiences along for every unforgettable journey to discover the beauty, culture and wonder that Southeast Asia — and the world — have to offer. In this special feature, Top 10 of Asia proudly spotlights ten outstanding travel content creators who have redefined the art of exploration.
Christina Tan
As a globally recognised luxury travel content creator and Leica Indonesia Ambassador, Christina Tan has spent over a decade turning her passion for travel into meaningful digital storytelling. Through @sassychris1 on Instagram and across her social media platforms, she connects with an audience of over 850K, showcasing luxury hotels, wellness retreats and hidden gems around the world. Christina brings a refined sense of style and attention to detail to every post. Her work celebrates genuine hospitality, cultural richness and thoughtful design—inviting discerning travellers to seek soulful journeys that embody authenticity, elegance and timeless sophistication in every experience.
Vins & Yosh
In 2010, when the travel space was largely shaped by Western voices, Vins Carlos and Yosh Dimen founded The Poor Traveller (TPT) — a travel blog and YouTube channel offering a distinct Southeast Asian point of view. Beyond sharing their adventures across nearly 70 countries, they also highlight the challenges faced by travellers from developing countries including visa and immigration hurdles. Today, The Poor Traveller has grown into a community of over 3 million followers across various platforms and has earned numerous awards, including Influencer of the Year at the 2025 Global Youth Travel Awards.
Thanis Lim
Hailing from Brunei, Thanis Lim is a prominent food and travel personality whose work has been featured in leading ASEAN and Bornean publications, including Borneo’s Insider Guide and Inspire, as well as national newspapers The Brunei Times and Media Permata. His blog, featured in Lonely Planet’s Borneo Edition, serves as a trusted dining guide for food enthusiasts. Thanis also scripted and hosted Taste of Brunei, a 15-episode TV series, along with a food-themed radio show. With countless contributions, he received the Gourmand World Cookbook Award and the Brunei Food Awards Outstanding Individual Award in 2021.
Fikri Zamri
Fikri Zamri is a Malaysian travel storyteller and filmmaker who believes every place has a story worth telling. Through cinematic travel films and heartfelt narratives, he aims to inspire people to explore, reconnect and see the world with gratitude. What started as a passion to document journeys has grown into meaningful collaborations with tourism boards, airlines and global brands. With every project, Fikri hopes his work reminds others that travel is more than just visiting places, it is about understanding people, cultures and the beauty of our shared humanity. With that, his mantra remains simple: Travel to Tell Stories.
Ummi Nadrah (Ummi Goes Where)
Ummi Nadrah is a Malaysian solo traveller, writer and content creator who has explored over 60 countries across four continents, often on a shoestring budget. Despite admitting to being afraid of almost everything from heights to deep water, she has skydived, become a certified free diver and walked 240 km solo from Portugal to Spain. Her work combines humour and honesty to portray the raw realities of travel. Ummi aims to inspire others, particularly solo female travellers, to step beyond fear, embrace uncertainty and discover the freedom that comes with saying yes to the unknown.
Sunny Rung
Sunny Rung is a Thai travel content creator admired for his authentic perspective and captivating visuals that beautifully capture the essence of each destination. Based in Thailand, he has built a devoted following of over 850,000 across social media platforms. His cinematic style and emotionally expressive narratives allow audiences to experience travel through a deeply personal lens. By blending artistry, atmosphere and genuine connection, Sunny showcases the world’s beauty in ways that inspire others to see each place with fresh views and heartfelt appreciation.
Christabel Chua (bellywellyjelly)
Christabel, widely recognised as ‘bellywellyjelly’, is a Singapore-based social media personality and entrepreneur known for her bright, down-to-earth personality and genuine storytelling. Over nearly a decade in the digital space, she has built loyal community through her authentic sharing of everyday moments, travel and lifestyle adventures. Her engaging presence has led to collaborations with leading global brands including Adidas, Dyson, Dior and Estee Lauder. Beyond content creation, Christabel is a certified face yoga instructor since 2021, reflecting her passion for holistic beauty and wellness.
Chloe Leong
A travel and lifestyle creator from Malaysia, Chloe Leong has an enduring passion for exploring new destinations and embracing life in different cultures. Her content beautifully captures the essence of every place she visits — from hidden gems tucked away in small towns to luxurious escapes across the globe. Through her lens and storytelling, Chloe invites her audience to see the world with curiosity, gratitude and heart, inspiring others to seek meaningful experiences and create lasting memories wherever they go.
Aereon Wong
Aereon Wong is a travel content creator driven by his passion for exploring the world through captivating visuals and authentic storytelling. Combining breathtaking photography and cinematic videography, he showcases destinations—from hidden gems to world-famous landmarks, with a fresh and creative perspective. Utilising tools such as drones, action cameras and 360° cameras, Aereon ensures every moment is captured in stunning high resolution. With successful collaborations with tourism boards, hotels and travel brands, his work continues to engage a wide travel-loving audience and inspire others to see the world through his eyes.
Aileen Adalid
Aileen Adalid is a Filipino travel blogger and entrepreneur best known as the founder of the award-winning blog iAmAileen.com. At 21, she left her corporate job to pursue a life of adventure as a digital nomad, traveling the world and building her online career. Through her travel guides, tips and videos, Aileen shares insights on sustainable travel and remote entrepreneurship. Her inspiring journey has been featured in major publications such as National Geographic and Lonely Planet, earning her recognition as one of Asia’s top solo female travelers.