Beauty influencers across Southeast Asia are taking the digital world by storm, captivating millions with their creativity, expertise and unique approaches to beauty. Through innovative makeup transformations, skincare secrets, stylish hair tutorials and trendsetting looks, these talented creators have become trusted sources of inspiration for beauty enthusiasts across the region. In this issue, Top 10 of Asia shares its list of the top 10 most trending beauty influencers in Southeast Asia, highlighting the remarkable talents who have made a significant impact through their captivating content, strong digital presence and ability to inspire beauty lovers across borders. These influential creators continue to redefine beauty standards, introduce fresh trends and empower their followers to embrace confidence, creativity and individuality.
Nelysa Norazlan (Malaysia)
Nelysa Norazlan is a Malaysian beauty content creator, entrepreneur and the founder of Nely Cosmetics. She is best known for creating authentic beauty, lifestyle and family-focused content that has inspired millions across social media. Through her platform, Nely shares honest product reviews, makeup tutorials and everyday experiences while empowering women to embrace confidence and self-expression. Her engaging and relatable content has led to collaborations with leading local and international beauty brands, making her one of the region’s most recognised beauty influencers. Beyond content creation, Nely is passionate about building her own beauty brand, with a vision of creating high-quality, affordable cosmetics for everyone. She believes in inspiring others through consistency, innovation and authenticity, while proving that personal branding and entrepreneurship can go hand in hand.
Adriana Yeong (Malaysia)
Adriana Yeong is a Malaysian content creator and influencer known for her honest, relatable take on beauty and lifestyle content across Instagram and TikTok. Based in Kuala Lumpur, she has built a loyal following by documenting her personal journey openly — from beauty experiments to real-time vlogging diaries — blending humour with vulnerability in a way that resonates across Southeast Asia. Her content spans brand collaborations, personal storytelling and multiple beauty-focused series that prioritise authenticity over polish. With an eye for visual storytelling and a direct, no-filter voice, Adriana has become a go-to voice for audiences seeking realness in the beauty and influencer space. As her platform grows, she continues to explore new formats and partnerships that reflect her evolving interests — from beauty to broader cultural commentary — while staying true to her grounded, conversational style.
Tasya Farasya (Indonesia)
Tasya Farasya is one of Southeast Asia’s most influential beauty icons, transforming a passion for makeup into an extraordinary digital empire. With millions of followers on Instagram and millions of subscribers on YouTube, she has captivated audiences through her expert beauty tips, charismatic personality and impeccable product reviews. What began as a hobby—uploading makeup tutorials to YouTube for fun—quickly evolved into a remarkable career as leading global beauty brands recognised her talent and invited her to collaborate on high-profile campaigns. Her creativity, authenticity and dedication have also cemented her reputation as an award-winning content creator. Today, Tasya continues to inspire beauty enthusiasts worldwide, setting trends, influencing purchasing decisions and redefining excellence in the ever-evolving world of digital beauty.
Nabilah Zulyadaini (Malaysia)
Nabilah Zulyadaini is a powerhouse beauty influencer, makeup artist, social media tutorial icon and successful entrepreneur. With millions of followers on Instagram, she has built a beauty empire admired for her creativity, authenticity and relatable charm. An award-winning figure in the beauty industry, Nabilah first rose to fame through her engaging Facebook LIVE makeup tutorials under her page, which quickly went viral and captured audiences across Malaysia. Her growing popularity led to collaborations with major local cosmetic brands, earning her recognition as a trusted brand ambassador. Today, she continues to inspire millions while leading Bellaz Beauty, a thriving business that extends beyond cosmetics into delightful food offerings such as karipap and desserts, showcasing her versatility as a true Malaysian beauty mogul and entrepreneur.
Jharna Bhagwani (Indonesia)
Jharna Bhagwani has emerged as one of Indonesia’s most influential beauty creators, captivating millions with her imaginative makeup artistry and engaging tutorials. Renowned for her extraordinary transformations into iconic characters from franchises including Shrek, Barbie, DC Comics, Disney and Marvel, she has redefined creative beauty content and inspired audiences around the world. Her meticulous behind-the-scenes videos showcase not only remarkable technical skill but also an unwavering dedication to innovation and storytelling. Bhagwani’s talent has earned her opportunities to perform live makeup demonstrations for NYX Cosmetics and secure a place among the Top 6 finalists in the prestigious NYX Face Awards Indonesia. Leveraging a thriving presence across Instagram and YouTube, the Indonesian-Indian creator continues to set new benchmarks for beauty influencers, winning the internet’s heart with every dazzling transformation.
Nune Noppaluck (Thailand)
Nune Noppaluck has emerged as one of Thailand’s most influential beauty creators, captivating millions of followers on her YouTube and across social media with her exceptional expertise and engaging personality. Renowned for her detailed yet easy-to-follow makeup tutorials, skincare routines and lifestyle content, she has transformed beauty education into an inspiring and accessible experience for audiences of all skill levels. Her authentic approach, combined with professional knowledge and a vibrant on-screen presence, has earned her the trust of beauty enthusiasts and industry leaders alike. Through collaborations with leading beauty brands and meaningful interactions with her growing community, Nune continues to shape beauty trends, empower individuals to embrace confidence and self-expression, and solidify her position as a leading voice in Thailand’s ever-evolving digital beauty landscape.
Nanda Arsyinta (Indonesia)
Nanda Arsyinta stands as one of Indonesia’s most influential and enduring beauty creators, earning widespread admiration through years of passion, creativity and authenticity. She began her YouTube journey in 2010, consistently sharing beauty tips, makeup tutorials and honest product reviews that have inspired millions of followers across social media. Her remarkable longevity has cemented her reputation as a trusted voice in the beauty industry, with audiences turning to her for reliable advice and the latest trends. In her collaboration with OMG Skincare, Nanda expertly highlighted the importance of toner in achieving the coveted “glass skin” look, once again demonstrating her expertise and ability to educate viewers. Through dedication, innovation and genuine engagement, Nanda Arsyinta continues to shape Indonesia’s beauty landscape while empowering countless beauty enthusiasts to embrace confidence and self-expression.
Mintchyy (Thailand)
Mintchyy has emerged as one of Thailand’s most captivating beauty creators, winning the hearts of millions of YouTube subscribers with her fresh, elegant and Korean-inspired makeup content. Celebrated for her simple yet sophisticated approach, she effortlessly transforms everyday looks into flawless beauty inspirations that resonate with audiences of all ages. Her easy-to-follow tutorials, minimalist techniques and trend-savvy style have made her a trusted source for anyone seeking natural, radiant makeup. Beyond beauty tutorials, Mintchyy keeps her content engaging with a diverse mix of fashion, lifestyle and creative videos, showcasing her versatility and vibrant personality. With authenticity, creativity and an exceptional eye for aesthetics, Mintchyy continues to inspire millions, solidifying her position as one of the Southeast Asia’s most influential and beloved digital beauty icons.
Hồng Beauty (Vietnam)
Hồng Beauty has established herself as one of Vietnam’s most inspiring beauty influencers, captivating audiences with her expertise in haircare, skincare and makeup. Through engaging content on TikTok and YouTube, she shares practical tutorials on stunning hairstyles, flawless makeup looks and effective skincare routines, making beauty accessible to everyone. Her warm personality, creative techniques and easy-to-follow tips have earned her a loyal and growing community of beauty enthusiasts seeking confidence and self-expression. Known for showcasing innovative beauty products and collaborating with leading brands, Hồng consistently introduces effective solutions that resonate with her audience. With her passion for empowering others and her dedication to authentic, high-quality content, Hồng Beauty continues to shine as a trusted voice and influential trendsetter in Vietnam’s thriving beauty industry.
Sofea Shra (Malaysia)
Sofea Shra has emerged as one of Malaysia’s most influential and celebrated beauty creators, earning widespread recognition for her creativity, authenticity and impeccable sense of style. As an award-winning beauty influencer, she has become the preferred choice for numerous international fashion and beauty brands, reflecting her remarkable impact within the industry. Her appointment as one of the ambassadors for Sephora Malaysia further highlights her credibility and influence among beauty enthusiasts. Renowned for her trendy makeup tutorials, Sofea consistently inspires her audience with fresh looks, practical techniques and the latest beauty trends. As a Laurier ambassador, she also champions confidence and self-expression through meaningful campaigns. With her dynamic content, strong brand partnerships and ever-growing influence, Sofea Shra continues to redefine beauty and inspire countless followers across Malaysia and beyond.