Hublot’s Exclusive Cryptocurrency Timepiece

Apr 17, 2019 | Spotlight

The limited edition Hublot Big Bang Meca-10 P2P is a new watch by Swiss luxury watchmaker Hublot. Its release corresponds with the 10th anniversary of the cryptocurrency Bitcoin. Bitcoin is a virtual asset stored in digital form.  It has attracted a large following of users and investors and has become an acceptable form of currency in many parts of the world. The watch marks Bitcoin’s technological trailblazing and societal impact. It is only exclusively available online and can only be purchased through Bitcoin. Only 210 of the watches have been made. Each purchase made is unique as the transaction number is engraved at the edge of the bezel. Buyers receive their watches in January 2019. All this has been made possible through collaboration with OS Limited (OSL), a digital asset brokerage, making Hublot the first big watchmaking brand to enter this sector.

Hublot did not announce an official price for the watch but its presale price was listed as USD 25,000.  It does, however, have a level of luxury that lives up to its price tag. It has a 45 mm case made from micro-blasted black ceramic. This ceramic is a high-tech material of zirconium dioxide pressed at a very high temperature. It houses a HUB1201 manufacture caliber, a skeleton movement offering an exceptional 10-day power reserve. The days are a nod to Bitcoin’s 10-year anniversary. Another reference to cryptocurrency is found in the blockchain inspired design found on the blue calfskin leather strap lined with black rubber.

“This is the kind of dynamism and innovation that our partners in Asia delight in,” commented the CEO of Hublot, Ricardo Guadalupe. “It is a visionary approach that fully corresponds to Hublot’s vision. Through its partnership with OSL, this first P2P [peer-to-peer] watch allows us to continue to explore future avenues.”

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