The public tends to assume that trust services are available only to the privileged few, but the CEO of UBB Amanah Berhad, Aida Othman, shares with Top 10 of Asia why this essential service has been redefined and made affordable for everyone to secure their legacy and the future of their loved ones.

As a former practising lawyer in Malaysia, Aida Othman had seen many people face financial difficulties, and so she aims to increase awareness among the general public about the importance of trusts as part of legacy planning and protection through her current role as the Chief Executive Officer (CEO) of UBB Amanah Berhad.

UBB Amanah Berhad offers a variety of trust services and solutions for clients who wish to protect their legacies for the benefit of their beneficiaries. As trustees, UBB Amanah Berhad’s obligation is to ensure that every instruction given by the client in relation to the trust created, is always executed without any compromise.

As Aida and her team worked to change general perceptions about trust services in the industry, their efforts were met with resistance. It was an uphill battle to be transformative in the industry but Aida says, “It is the combined alchemy of these factors that shaped me into what I am today. I also believe that we can become whatever we want to be as long as we believe in our abilities.”